MEDIA RELEASE: Competitors Vying for Champion in 16 minutes Speed Eating Contest

6:13:00 PM

Johor Bahru, 17/4/2018 – A big eater came to compete SDS #LongLoafChallenge 2018 of 16 inches long loaf with ½ KG Golden Fries at Paradigm Mall Johor Bahru on 17th April 2018.


“I came to break the record, and win,” said Rainbow Kumi (Tng Mei Fong, 27), Malaysia famous female champion eater who was also one of the challengers.

Challengers came in one goal. Nine challengers, including Rainbow Kumi, were lined up to speed eat SDS 16 inches long loaf served with 0.5KG golden fries within 16 minutes.

Challenge started after signing consent form. Challengers stuffed their face in long loaf set presented in front of them. Rainbow Kumi was crowned champion once she finished long loaf set in 4 minutes 7 seconds. Another successful challenger, Mr. Kua Zhi Jian completed the challenge in 16 minutes, right on time when the challenge stopped.

“I can be faster if not because I’m sick today,” commented Rainbow Kumi.

“I’m aiming to finish the whole set below three minutes. It’s pity that I’ve hurt my jaw recently, and this slowed down my speed. I hope to get well soon and break faster record.”

Rainbow Kumi was the only female challenger during the challenge. She has broken an earlier record of 10 minutes 56 seconds set by Mr. B.K. Padam.

Rainbow Kumi and Mr. Kua were awarded SDS #LongLoafChallenge 2018 champion drape and certificate to certified their champion status. Other challengers who failed the challenge were given free cappuccino voucher which can be used during their next visit to SDS Cafe outlets. Top 5 challengers are to compete in Finale Championship up for a year dining voucher.

“We are surprised by the challengers’ courage and determination,” said Ms. Alice Loh, Marketing Manager of SDS.

“They are determined to finish the huge set of long loaf at their fastest speed. Although some failed, they have proven champion in spirit as they have challenged their limits and did their best.”

Challenge were recorded down and can be viewed at SDS official Youtube channel, 


SDS #LongLoafChallenge 2018 was launched in early April, and have attracted many challengers. SDS #LongLoafChallenge 2018 will be carried out until 30th June 2018 at SDS cafe outlets. Customers are invited to walk-in and take up the challenge. Long loaf set served during the challenge is free of charge for successful challengers. Certificate and champion drape will be given to commemorate their capability.

“We dare heavy eaters to challenge the huge set of long loaf within 16 minutes, and we look forward to the next record breaker.” Ms. Alice commented.

Interested challenger may take up #LongLoafChallenge at any SDS participating outlets located at AEON Tebrau City (FANPEKKA Café), Taman Johor Jaya, City Square, Kota Tinggi, Taman Perling, AEON Kulaijaya, AEON Bandar Dato’ Onn, Taman Universiti, Paradigm Mall Johor Bahru, KSL City, and AEON Bukit Indah.

A winner chart will be updated on SDS official Facebook fan page. Follow SDS Facebook page at http://bit.ly/sdslongloafchallenge18 for further information on SDS #LongLoafChallenge 2018.

With total 27 outlets, SDS outlets in Johor are located at Paradigm Mall JB(NEWEST), AEON Bandar Dato’ Onn, AEON Tebrau City (Fanpekka Cafe), Johor Jaya, JB City Square, AEON Kulaijaya, Taman Perling, Taman Universiti, Kota Tinggi, KSL City Mall, AEON Bukit Indah, Larkin Sentral, Plaza Pelangi, S’Mart, Giant Plentong, Masai, Ulu Tiram, Kota Raya, Kangkar Pulai, Setia Indah, Kota Masai, and
SDS Bakery at La Boheme AEON Tebrau City, AEON Kulaijaya, AEON Permas Jaya, AEON Bukit Indah, AEON Taman Universiti, and AEON Bandar Dato’ Onn.

SDS is the retail subsidiary of SDS Groups. As a Johor home-grown company, SDS Groups develop its business with three subsidiary brands including SDS, wholesale subsidiaries Top Baker and Daily’s Bakery. Top Baker and Daily’s Bakery are bakery product suppliers and wholesalers delivering delectable bread to Nationwide daily. New factory launched in Seremban has begun its operation producing products.

SDS which is well-recognized in Johor region for its quality confectionery products valuable for money and excellent customer service. Since 1987, SDS continuously invents new creations monthly to keep customer’s excitement in SDS products. Aligned with the Share, Dine, Smile motto – SDS envisions to give its valued customer the most unique and enjoyable dining experience.

The wide array of SDS confectionery includes bread, pastries, cakes, western food, local food, casual dining, coffee and beverages, buffet catering, festive cookies and hampers, mooncakes, baby full moon and wedding gift sets. 



Official website www.sdsgroups.com
Official Facebook SDS Groups
SDS #LongLoafChallenge 2018 Official Event Page: SDS #LongLoafChallenge 2018
Official hashtags: #sdsgroups #ilovesds
Official Campaign hashtag: #LongLoafChallenge


Press Contact:
Michelle Liew
Marketing & Event Executive
018-762 3990
07-288 7795 Ext 110

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3 comments

  1. handal betul dia makan..nak pecah rasa perut tengok..hehe

    ReplyDelete
  2. perghhh...siap ade analisis lagi nape dia slow sikit menelan kali ni...hebat, perempuan pulak tu!

    ReplyDelete
  3. adoi !! banyaknye !! dorang ni tak takut susah nak yakyak ke ? hahahah~

    ReplyDelete

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