Domino’s Unites with Mobile Legends in 515 Quest
Malaysians To Enjoy RM5 Personal & RM15 Regular Pizza
SHAH ALAM, May 3, 2019 – Malaysians are in for an unforgettable treat as
Domino’s Pizza joins hands with Mobile Legends to launch the ‘United We Win’ campaign.
During this campaign, customers can look forward to exciting value deals with
Domino’s as well as the opportunity to join other Malaysians in the quest of
saving the world with Mobile Legends: Bang Bang!
Developed by
Moonton, the popular Mobile Legends: Bang Bang game has been named as a medal
event for the 2019 Southeast Asian (SEA) Games scheduled for this November in
the Philippines. Malaysia is amongst several countries that will be launching
the Mobile Legends ‘515 Unite Day’ global campaign, which will serve to unite
gamers and non-gamers in saving the world. Domino’s ‘United We Win’ campaign
will support ‘515 Unite Day’ which aims to gain new entries into the game. In
addition, within the campaign, new game modes will be released as gamers strive
to defeat an upcoming darkness.
Big smiles from all 6 teams after a successful Domino's x Mobile Legends United We Win 'Gamers to Save the World in 515 Unite Day'! |
According to
Linda Hassan, Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore,
“At Domino’s, we remain committed to our promise of ‘It’s All About You’. Our
collaboration with Mobile Legends for the ‘United We Win’ campaign reflects
Domino’s promise to bring new and exciting experiences to customers and will enhance togetherness through pizza and gaming.
This campaign also highlights Domino’s ongoing support for the growing esports industry.
Domino’s recognises the strong potential that esports holds for Malaysians and we
aim to be part of their lifestyle by providing various opportunities. As such,
Mobile Legends is an ideal platform as it gives an opportunity for the
community to come together and enjoy their favourite esports game, and we are
pleased to host this one of a kind friendly match for the community. Malaysians
will surely enjoy our amazing ‘515’ deals as well as have immense fun with
their friends and loved ones during this campaign.”
The Mobile
Legends: Bang Bang ‘515 Unite Day’ runs from April 20 to June 8, 2019. In
conjunction with ‘515 Unite Day’, the Domino’s x Mobile Legends ‘United We Win’
campaign which runs from April 29 to June 23, 2019 will see amazing ‘515’
takeaway promotions by Domino’s including Personal Pizzas from RM5, offering
savings of RM7.90 and Regular Pizzas from RM15, offering savings of RM14.90. The
Personal Pizza from RM5 offering is a Domino’s value buster deal, in line with
the brand’s aim to offer Ohsem Hari-Hari
deals to Malaysians. Available every day of the week, Malaysians have as many
as 13 flavours to choose from through Ohsem
Hari-Hari.
Esports shoutcasters of the 'Gamers to Save the World in 515 Unite Day' paying close attention to the ongoing matches.
eGG Network [right] battling against Sultan Army during the Domino's x Mobile Legends United We Win 'Gamers to Save the World in 515 Unite Day'. |
Spectators watching the thrilling battles during the Domino's x Mobile Legends United We Win 'Gamers to Save the World in 515 Unite Day'.
For even more
savings, customers can purchase the United We Win Combo, which offers 1 Regular
Pizza, 1 Cheesy Cheddar/Mozzarella Stix at only RM24.90, offering savings of
RM15.90 or 2 Regular Pizzas, 1 Cheesy Cheddar/Mozzarella Stix at only RM39.90,
offering savings of RM21.85. The United We Win combo is available for free
delivery, with Domino’s 30-minute delivery guarantee. To level up the great
offers, customers can participate in Domino’s ‘United We Win’ contest with
every purchase of RM5 Personal, RM15 Regular pizzas or the United We Win Combo.
Customers stand a chance to win 515 Limited Edition Miya figurines, Domino’s
Party Sets, Kagura Soryu Maiden Skin (Epic), and many more premiums.
Nelson Woon,
Regional Marketing Manager (Southeast Asia) of Moonton said, “We are truly
excited to work together with Domino’s Pizza for the ‘515 Unite Day’ campaign! Esports
is growing in Malaysia and even the Olympic Council Asia has realised that the global
viewership and content value for esports has overtaken traditional sports. As
the first esports title to be confirmed for the 2019 SEA Games, Malaysians will
certainly be eager to play this game with their friends and family while
enjoying delicious pizzas with Domino’s. We look forward to more of such
partnerships in order to continue delighting Malaysians.”
Reflecting
Domino’s esports tagline, “Gaming is Pizza Party Time!”, the ‘United We Win’ launch
saw a thrilling showdown between popular gaming influencers as they worked
together with their teammates to bring down the “Enemy Crystal”. It was the
first time Domino’s Pizza Malaysia had hosted a live gaming session in-store,
serving delicious pizzas and sides to the captivated audience as everyone
enjoyed the live-streaming and shoutcasters’ running commentary during the
battles.
The teams who
were vying for top honours included Sterk Production, eGG Network, Sultan Army,
Todak, Ai Gaming and Team Bosskurr Pusher. In the Grand Finale, favourites
Bosskurr Pusher went up against Todak in an intense battle which kept the
audience at the edge of their seats. Ultimately, Todak succeeded in destroying
the “Enemy’s Crystal” and emerged victorious, taking home the Grand Prize of
RM2,000 cash.
As part of the campaign’s
aim to give Malaysians the opportunity to join in the quest of saving the
world, ‘515 Unite Day’ kicked off in Penang and Kedah. To reach out to even more
Malaysians across the nation, the campaign will be making stops at AEON Station
18, Ipoh on May 1, Sunway Pyramid, Selangor on May 4, Domino’s Pizza Bandar
Baru UDA, Johor Bahru on May 11, before coming to a close at Fahrenheit88,
Kuala Lumpur on May 18. Malaysians will have the opportunity to meet
celebrities, witness pro teams battle it out and even participate in dance
competitions and exciting lucky draws. Domino’s Pizza will also be offering
free pizzas and great value buster deals during these stops.
Share your
Mobile Legends moments with Domino’s on social media and tag us with @DominosMy,
#DominosMy, #515Unite and #MLBB. To learn more about the ‘515 Unite Day’
campaign with Domino’s Pizza and Mobile Legends, do head over to the following
links:
·
https://www.facebook.com/mobilelegendsgame/videos/492540724614034/